If you’re a Realtor, or a home-builder or just someone interested in making more money with their real estate business, then you may have looked at some of the video testimonials that you can find on YouTube. In particular, you may have considered looking at the videos from real estate agents in your area. The ones from YouTube reflect a wide variety of agents and the videos can offer a wealth of insight about how to market through the medium of YouTube. There’s no doubt that the internet is an extremely important marketing tool in real estate – one that can make a real difference in your bottom line.
If you’ve spent any time researching the internet you know that it can be used for many things. Many people use the internet to shop; others use it for research, while many others use it as a way to keep in touch with friends and family. All of these are important functions of the internet, but it can also be used for real estate marketing. When you have people come to your location and see the real estate you have available, they can make a better decision about what they want to buy or sell. YouTube is one of the most effective ways to let people see what you have for sale. A YouTube video is simple, easy to embed and only takes a few seconds to produce – perfect for your real estate marketing efforts.
There are lots of different ways to market a real estate website. The traditional method involves handing out fliers or putting signs up on the street. While those methods are still widely used, they can often be mistaken for being less personal than a video would be. A video gives the potential customer an opportunity to interact with the agent or real estate company itself, and they can learn a lot about the property without even taking the time to stop by.
YouTube offers users the ability to create a video quickly and easily. If you have ever used something called YouTube before, you know that there are many different types of videos you can make. You can use a video to advertise your website, explain a service you offer or simply show off your home. It doesn’t take a lot of work to put together a quality ad campaign using video.
A video is especially good if you have a unique selling point for your property. Instead of pitching your home as the best place to live, make a video that explains why it is a great place to live. What makes your home special? How can you benefit from living in this particular home? How easy is it to get to work? What fun activities you can participate in?
YouTube also has an application called “Have A Pro”. This is similar to the “Advertising” tool found on Facebook and Twitter. You can use this application to post comments about other videos you have watched. Keep in mind though, that you are limited to commenting on videos created by people in your network. YouTube does not have a free community for real estate marketers.
If you have a blog or website, you can use the “Share” button at the bottom of the video to share it with your followers or subscribers on social media. In most cases you will have to include a link back to your website or blog to do this. Be sure to include a call to action that directs readers to visit your site. YouTube is just one source for your marketing video. You may also want to use social networking sites such as Twitter and Facebook to market your videos.
One of the key points you may want to consider is whether or not you need professional help to make your video successful. There are a number of online video makers that can help you get the message out. You may want to consider hiring a marketing consultant if you have a large budget to increase your presence on the internet. This strategy can help you achieve more success and make your home business a success.